EXPERIENTIAL ︎
2017–2021+
As an award winning freelance creative director, consultant, partner in creative design / fabrication studio PBZ, and former partner in award winning marketing agency ENTER, I have the challenge of marrying brand messaging with consumer awareness in the social media age. Communicating brand values while elevating creative and corporate guidelines into real life experiences that attendees will respond and identify with is at the heart of every project. Campaigns can range from 360º strategy and creative through to immersive experiences, exclusive launch events, awareness campaigns, digital outreach and exposure. Each project is a unique challenge with multiple stakeholders but I truely believe in simplifying brand messaging into an experience that instills an emotional response in attendees.
Airbnb x Home Alone
Immersive Experience
Winnetka
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Immersive Experience
Winnetka
Partner agency: Verb
Airbnb x Sex and the City
Immersive Experience
New York City
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Immersive Experience
New York City
Partner agency: Verb
Airbnb x Scream
Immersive Experience
Sonoma County
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Immersive Experience
Sonoma County
Partner agency: Verb
AT&T x Loveloud Foundation
Festival
Salt Lake City
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Festival
Salt Lake City
Airbnb x Fresh Prince of Bel-Air
Immersive Experience
Bel-Air
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Immersive Experience
Bel-Air
Partner agency: Verb
Amazon x Rap Rotation
Launch Party
DTLA
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Launch Party
DTLA
Partner agency: Cashmere
HBO x Los Espookys
Launch Party
NYC
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Launch Party
NYC
Partner agency: CashmerePuma x NBA All-Star Week
Launch Party
Chicago
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Launch Party
Chicago
Bustle x Jack in the Box
Launch Party
Los Angeles
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Launch Party
Los Angeles
RocketDog x Chloe Bartoli Launch Party
Los Angeles
YSL x Halsey
Coachella
Palm Springs
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Coachella
Palm Springs
Lucky Brand x Desert Jam
Coachella
Palm Springs
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Coachella
Palm Springs
Reef Escape
Pool Party
Hollywood Hills
Pool Party
Hollywood Hills
Clients include: AT&T, Beam Suntory, LOVELOUD Foundation, lululemon, ASICS, Reef, Boohoo, Bed Head, Lucky Brand, Forever 21, Issey Miyake, Sorel, Playboy, Puma, Airbnb, Skydance Media, Pop Sugar, Heineken, HBO, Amazon, ATTN, Viacom, Shein, The Los Angeles Times