Hocus Pocus
Experiential
2022
I was delighted to be brought in to help creative direct this amazing activation for Airbnb by Verb Agency through my agency PBZ. Located in the woods in Salem, MA we helped transform an empty barn space into a re-creation and re-interpretation of the Sanderson Sisters house from the Disney property Hocus Pocus.
We developed an interior layout with easter-eggs, prop recreations and an extreme decor make-over that combined with fabrication agency Murmuration’s SFX and exterior work. The resulting house was an immersive guest stay experience like no other. With lots, and lots, and lots of candles.
We developed an interior layout with easter-eggs, prop recreations and an extreme decor make-over that combined with fabrication agency Murmuration’s SFX and exterior work. The resulting house was an immersive guest stay experience like no other. With lots, and lots, and lots of candles.