EXPERIENTIAL ︎
2017–2021+
As an award winning freelance creative director and consultant, partner in creative design, and fabrication studio PBZ, and partner in award winning marketing agency ENTER, I have the challenge of marrying brand messaging with consumer awareness in the social media age. Communicating brand values while elevating creative and corporate guidelines into real life experiences that attendees will respond and identify with is at the heart of every project. Campaigns can range from 360º strategy and creative through to exclusive launch events, awareness campaigns, digital outreach and exposure. Each project is a unique challenge with multiple stakeholders but I truely believe in simplifying brand messaging into an experience that instills an emotional response in attendees.
Amazon x Rap Rotation
Launch Party
DTLA
HBO x Los Espookys
Launch Party
NYC
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Launch Party
NYC
Puma x NBA All-Star Week
Launch Party
Chicago
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Launch Party
Chicago
Forever 21 x Baby Phat
Launch Party
Los Angeles
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Launch Party
Los Angeles
RocketDog x Chloe Bartoli Launch Party
Los Angeles
YSL x Halsey
Coachella
Palm Springs
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Coachella
Palm Springs
Lucky Brand x Desert Jam
Coachella
Palm Springs
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Coachella
Palm Springs
Reef Escape
Pool Party
Hollywood Hills
Pool Party
Hollywood Hills
Forever 21
We Are Forever
DTLA
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We Are Forever
DTLA
Clients include: AT&T, LOVELOUD Foundation, lululemon, ASICS, Reef, Boohoo, Bed Head, Lucky Brand, Forever 21, Issey Miyake, Sorel, Playboy, The Zoe Report, Skydance Media, Pop Sugar, Heineken, Deep Eddy, MedMen, Viacom, Omission Beer
TREATMENTS ︎
A selection of commercial treatments.
Clients include: Adidas, Android, ASICS, Audi, Bed Head, BMF Media, Carbonadi, Coca-Cola, Converse, Courtney Love, Crackle, Disney, Dr Dre, Dodge, Dyrdek Enterprises, The Economist, The Industry, Investors Business Weekly, Fulcrum Labs, Forever 21, Fox Home Entertainment, Fox Searchlight, Heineken, Hornitos, Google, Issey Miyake, Jack Daniels, Jeep, Lexus, Lionsgate, L'Oreal, Lucky Brand, MasterCard, Midnight Oil, Playboy, MGM, Netflix, NFL, Playboy, Reef, Saysh, Skydance Interactive, Sony Home Entertainment, Universal NBC, Uprising Creative, Verizon, Volkswagen, Red Bull, Throne Creative, Neil Strauss, tNY Press, Pan Macmillan, Penguin and many more.
Saysh
‘Allyson Felix’
Commercial Treatment
‘Allyson Felix’
Commercial Treatment
Adidas
‘Future’
Commercial Treatment
‘Future’
Commercial Treatment
FB/OCULUS
‘FB/OCULUS’
Commercial Treatment
FIFAWWC
‘FIFAWWC’
Commercial Treatment
ORS Haircare
‘Olive Oil’
Comercial + Social Treatment
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‘Olive Oil’
Comercial + Social Treatment
BRANDING ︎
2001 – 2020+
Within my work as a creative director I’m often challenged to re-think logos and brandmarks in quick timeframes. This has honed my ideation skills within the branding area to work quickly and under pressure to produce bold and consise branding work. Projects range from costmetic companies, film studios, telecommunications companies through to digital campaigns, start-ups and new businesses. Creating a brandmark and its associated guidelines is always a challenge that I relish as it tests all manner of creative and critical thinking in the execution of a project.
Bunkr
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Agency Coffee Co.
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Bondit
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Agency Coffee Co.
Bondit
Water Garden
ILLUSTRATION ︎
2006 - 2020+ Ongoing
As a long time editorial and key art illustrator I compose illustration pieces that tell a story often in limited color palettes and visual puns.
Illustration (Various)
IBD / Investors Business Daily
Key Art
2017-2019
The Californian 2020
Illustration
