bpmtour.com

As part of my role with ENTER Labs I had the opportunity to create campaign branding and imagery for the lululemon 2019 Beats Per Moment tour.





Pushing the envelope
Appealing to a younger demographic
Flexible gen Z aesthetic




lululemon’s BPM (Beats Per Moment) Tour connects music artists with sweat activations enabling attendees to directly interact with talent in a fitness and music environment.


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