What, Generally?
I’ve spent most of my career moving between worlds.I’ve worked inside agencies, worked for agencies and owned agencies.
I’ve been a creative director, photographer, interior designer, producer, fabricator, vendor, illustrator, graphic designer and typographer.
I’ve worked on scripts, moodboards, fiction, non-fiction, furniture, automobiles, motorcycles, props and planes.
I’ve worked on the screen, on the stage and on the shop floor.
I’ve worked in conference rooms, workshops, warehouses and muddy fields.
Some of it was planned. Most of it wasn’t.
Every adventure taught me something about how ideas are created, sold, built, broken, repaired and ultimately brought into the world.
The interesting thing about moving between disciplines is that you start to see where they collide.
You learn why clients get nervous. Why producers lose sleep. Why fabricators roll their eyes. Why good ideas stall and why bad ideas somehow survive.
Most projects don’t fail because people aren’t talented. They fail because different groups are solving different problems.
Twenty-five years of moving between worlds has given me a reasonably reliable sense of what works, what doesn’t and, occasionally, what’s worth pursuing.
Not because I belong to a particular discipline, but because I can help ideas find their way between them.
The interesting thing about moving between disciplines is that you start to see where they collide.
You learn why clients get nervous. Why producers lose sleep. Why fabricators roll their eyes. Why good ideas stall and why bad ideas somehow survive.
Most projects don’t fail because people aren’t talented. They fail because different groups are solving different problems.
Twenty-five years of moving between worlds has given me a reasonably reliable sense of what works, what doesn’t and, occasionally, what’s worth pursuing.
Not because I belong to a particular discipline, but because I can help ideas find their way between them.